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TTL Health Law: Website 2017

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In 2017, Cubicle Fugitive worked with Tracey Tremayne-Lloyd, Founding Principal, at the firm to update the design and functionality of the TTL Health Law website.

As a part of the update, Cubicle Fugitive created a new home page layout with a fully optimized services section that displayed each area of law the firm practices with brief descriptions, a photograph, and links to the corresponding pages. Cubicle Fugitive also enhanced the look of the existing blog page layout and included photos to peak both a visitor’s interest and to optimize the post when it is shared on social media. The website font and colour contrast were also in need of an update in order to be compliant with WCAG Level A and AODA standards.

As a part of the update, Cubicle Fugitive created a new home page layout with a fully optimized services section that displayed each area of law the firm practices with brief descriptions, a photograph, and links to the corresponding pages. 

With the expansion of the firm’s legal team, the content was in need of a refresh. The content needed to shift from TTL being the primary focus into a more inclusive angle by emphasizing more of the firm itself. Cubicle Fugitive assisted with new copy consistent with TTL’s already strong brand for the firm’s practice areas and the team member bios. This included performing a keyword audit of competitors’ websites to improve both the relevance of the new copy and the site’s SEO score. In addition, Cubicle Fugitive renamed the practice area titles to make them more intuitive for readers.

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